meet K18
We’re a biology-first brand breaking the rules on haircare.
Beloved by the PRO stylist community and
at-home users in 100+ countries, with 20+ billion TikTok
views and 25+ prestigious awards, our growing lineup of
intentional, biotech-backed haircare is all about unlocking
next-level expression for all.
our mission
We believe hair is everything. It’s a canvas for confidence.
It’s a conduit for art. It fuels our identity. We are on a mission
to liberate you from the constraints of modern haircare and empower you with science to unlock a fearlessness in self-expression that wasn’t possible without
our company culture
We don't have an open book, we are rewriting the book as we
go. Together. All key business decisions and changers are
communicated to our team regularly. We trust everyone on this
mission with the information and decisions needed to benefit
our entire business.
We never stop raising expectations. We never stop questioning.
We never stop, period. We push ourselves to grow and innovate
as we constantly look toward the next big, unexpected thing.
Plus, we we're hair freaks, obsessed with immersing ourselves
in the world, the routines, and the business of rewriting
haircare. We work in dog years and every second matters.
We don't conform. Everything we do, we do because we believe
in it. If we don't love something, we won't do it. Ever.
We exist to lift our community. We are about our people:
internally, externally, and around the globe. We want our
people to be as excited about this haircare crusade as we are
and to us, the real success is seeing our community have an
idea, hair-changing, or life-changing experience with one of
our products.
We don't focus on what's broken–we focus on how we can fix it
and we come up with a game plan. We create a positive,
uplifting space where anything is possible, because as we've
learned with science, the right attention to detail, grit and
a rebellions attitude, we can make the seemingly impossible
possible.
